Social media: what it means for market research
Traditionally, brands have turned to market researchers to find out more about what their customers and would-be customers want. This was the main way for them to access their customers. However, as social media channels have become better tailored to the needs of brands, with designated pages on Facebook and Google+ and Twitter feeds, direct communication channels have been opened up between brands, their customers and their would-be customers. Read more »
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