Lucozade Energy, which recently launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – is keeping the campaign fresh and front of mind with a new Augmented Reality venture through leading integrated agency Billington Cartmell.
One of the biggest frustrations in social media is the inability to measure its value. There’s no standard metric which is consistently used, which makes it incredibly difficult to work out how well a campaign did. Do we measure based on impressions? Traffic driven to sites? Engagement? Advocacy? Net promoter score? Or simply the amount of fans/followers?
Without a consistent frame of reference, it makes measuring success incredibly difficult. At a recent WARC conference, Richard Pentin from TMW presented the audience with the picture you can see. Read more »
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