Making Facebook marketing work
For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
According to the paper, marketers are failing to use the platform to its full potential because often, in the rush to start a Facebook page, marketers overlook setting clear objectives for the page. This lack of focus means fans may not get any real value from “liking” the brand. Read more »

While most of the world’s top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations’ ability to manage the change, a study by IBM has found.
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