Author Archives: Emily Tan

Making Facebook marketing work

Making Facebook marketing workFor years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.

According to the paper, marketers are failing to use the platform to its full potential because often, in the rush to start a Facebook page, marketers overlook setting clear objectives for the page. This lack of focus means fans may not get any real value from “liking” the brand. Read more »

Read more »

Will the rumoured Facebook ‘Buffy’ phone,succeed?

While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed “Buffy”, be a success?

Read more »

CMOs unprepared to handle digital data explosion

While most of the world’s top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations’ ability to manage the change, a study by IBM has found.

The IBM Global CMO Study is the technology giant’s first study of CMOs, and the 15th in the ongoing series of C-suite studies developed by the IBM Institute for Business Value. The study conducted face-to-face interviews with over 1,700 CMOs between February and June 2011. Read more »