Like it or not, blogging is now an essential part of doing business. Statistics show that companies whose websites include blogs get 55% more website visitors than their counterparts with static sites, and 57% of marketers have acquired customers from blogging (figures from Hubspot). Most of the UK’s biggest brands now have blogs, and SMEs are catching up.

However, it’s not just a case of rustling up an article and letting it sit in the Google archives. If you want to see results from your business blog, you need to construct, format and promote it correctly. Here is our take on the worst blogging errors – and how you can avoid them. Read more »

Search engine optimisation is about more than just bunging a few keywords in your blog and hoping for the best (although blogs are important). There are a number of clever strategies you an employ to make sure that your whole website’s content is optimised for the search engines.
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In the age of digital communication, blogging is one of the most useful and dynamic tools available to businesses. It can be used to generate interest in new products and services, to entice prospective customers to your website, and to create a dialogue between your brand and the people who you hope will advocate it. Read more »