Working for agencies you start to notice a popular tool  - the microsite. My question is, in certain situations should companies be looking to utilise their social networks presence instead? Read more »

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One of the clients I current work with is a big fan of running competitions. Competitions can be great and if you have a high-value prize then even better. Get the marketing team together, think of something interactive and fun, post the idea and wait for the entries to come flooding in. That’s it right? Well actually no, not really. Read more »

Social media and the ROI question – key is to have a clear goal from the outset

A post this morning on eConsultancy reported that Brits spend £71 a month online.  The survey, completed by eCommera,  asked 2,000 UK shoppers about their online shopping habits and from they data, they have produced the following research:

*2.6% of UK consumers buying online at least once a week
*Average online spend per shopper is £71 per month
*Recommendations from family and friends is the most important choice of website to purchase from (71 % gave this answer)
*46% said knowledge of the retailer from their high street presence was a key factor
*35% visited a particular retailer thanks to their visibility on search engines Read more »

I came across this presentation last week. One of the research guys at Google, Paul Adams, has put together his research on social – seeing how people use social media and how their networks differ on line and off line.

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Yesterday I saw an article that announced FourSquare has played a part in boosting the sales for the pizza chain, Dominos. Only launched a couple of months ago, Domino’s have been offering free pizzas and discounts when users check into its stores.

So what makes FourSquare so appealing? Why do people like to update their off line location online? Is it an emotional drive or are we getting on board in an effort to find the latest deals and coupons in a bid to save the pennies? Read more »