Consumers spend four times as long on a retailers’ site when they interact with bad reviews, they trust the reviews much more, and convert to sales nearly 70% more often.

Believe it or not, negative reviews can help your business. It runs counter to every marketer’s instinct: you don’t want people saying bad things about your brand, your products or services. Every business will receive some bad reviews: you simply can’t please everyone.  But the surprising truth is that bad reviews reduce site abandonment and actually retain those more predisposed to buy. According to our data, time spent on a site leaps from just over three minutes to nearly 18 minutes. Read more »