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Author Archives: Ed Stevenson

iPad Cookies Crumble: 80% conversion undercounting

By Ed Stevenson // 11 April, 2011 – 9:15 am // 2 Comments

How many people do you know that use an Apple iPhone, an iPad or iTouch? Probably quite a few. Figures estimate that there are now 130 million users of the Apple iOS platform (15 million iPads alone) that powers all these formats.

As a result advertisers have to create campaigns that work across all these new devices, but there’s a significant problem. Read more on iPad Cookies Crumble: 80% conversion undercounting…

Facebook Advertising: four tips to make it work in 2011

By Ed Stevenson // 23 February, 2011 – 1:23 pm // 5 Comments

The online display landscape is changing, and fast. Facebook and the Google Display Network have been at the forefront of a crucial shift in the market towards what is becoming fast referred to as the performance display market.

However, with the newness of Facebook Advertising and the introduction of social media into this mix, advertisers are only beginning to experiment with Facebook ads. Most are only now figuring out how to effectively run advertising programs on Facebook. Read more on Facebook Advertising: four tips to make it work in 2011…

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