Print still leader in advertising revenues, trumping digital [Print not dead]

The future of media advertising may be in digital, but for newspapers, print is still where it’s at.

Labeled a bit ‘on the old-fashioned’ side by some colleagues, I feel that it is incumbent upon me to start defensively, which, in sport, war and life, it seems, is never a good idea. Nonetheless, here goes…

I have no interest in paper, no investment in traditional print journalism (or indeed any other kind) and no interest in yesterday’s model. I don’t care whether content is delivered in paper format or digitally, or for that matter by carrier pigeon. Read more »