To understand mobile marketing, you need to get under its skin

There is no doubt left that we are now, nearly all of us, addicted to our mobile phones. It’s estimated that we interact with our little slabs of metal and glass between 40 and 80 times a day – and that’s just an average. The real figure for many of us is probably much higher.

It’s easy when we think of addiction in general to imagine it as something internalised within a person – something predisposed, out of our control, a mix of nature and nurture. But actually there is a massive social aspect to addiction; the chance of a nicotine addict making a full recovery is often most dependent on the social circles he or she mixes with while trying to quit. Read more on To understand mobile marketing, you need to get under its skin…