Something that’s been discussed at length in the past, is the whole issue of agencies practicing what they preach in terms of social media.
So…it’s easy to rock up and recycle some stats and facts about
consumers taking control, being part of the conversation, blah,
blah…but do you have any credibility if you don’t have any 1st hand
experience of being in this space yourself?
Take a look at this chart, it shows the Twitter life span of the
tube story that ran on Friday and is a lesson for any customer facing
organisation. When something breaks online you literally have 3-4
hours to get a handle on things.
The other day the always informative journalism blogger Malcolm Coles showed how UK newspapers were doing a bit of SEO by stuffing their web-pages full of Patrick Swayze results and tags. This follows Malcom’s earlier analysis
that the Daily Mail had become the UK’s most popular online
newspaper….thanks to its coverage of Michael Jackson’s death (on
another note, check out how the Mail is copying right wing blogs in the US with its Obama coverage).
Or so says the result of a Penn State study in the States.
Researchers
led by Jim Jansen, associate professor of information science and
technology, and Twitter chief scientist Abdur Chowdhury looked at half
a million tweets. 20% of them were apparently people ‘asking and
providing’ product information. Assuming three million tweets a day, that would translate into 600k posts daily of direct relevance to brands.
Delivering the keynote lecture at the Edinburgh TV Festival, Newscorp Europe and Asia boss James Murdoch came out with a good soundbite, namely that we have “analogue attitudes in a digital age.” Murdoch
was obviously talking about TV and his speech involved taking aim at
the publicly funded BBC in particular, but it’s a nice line to describe
a lot of what goes on in this space. Take our continued obsession with
the big number for example.
Paidcontent summarises the latest ABC newspaper circulation figures from the UK (US and Australian comparisons follow below) in a single paragraph. All
you need to know, says Paidcontent’s Patrick Smith, is that 465,895
less national newspaper copies were being sold – and given away – in
July 2009 compared to July 2008.
An interesting report by Transpera (via Marketing Charts)
conducted in the US shows: Once someone starts graduating onto mobile
video with their phone, they are hooked and use it as the main way to
go online.
They’ve had enough. Enough of all you freeloaders stopping by their sites and not paying. Enough of you ignoring the ads they’ve served up for you. And enough of you reading and sharing their stuff elsewhere.
This is interesting – Will Sullivan at Poynter Online has a report on online audiences getting used to longer web videos.
It’s a theme that I’ve posted on before on my home blog,
that despite the huge numbers touted around about the online video
explosion, those same numbers have pointed to something completely
different once you scratch beneath the surface.
Recently Comscore was commissioned to do a report
on behalf of online publishers to show that online display really does
work. “Forget about the click through” was the angle, “what matters is
that these ads drive awareness.”
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