What may seem to be a small technical change to the way Open Graph works on third party sites, will affect how marketers communicate with their Facebook audience.

When Facebook introduced Open Graph in 2010, it marked a big change in the way brands could interact with their fans and build direct relationships with them through the social network. Rather than just piling up Likes on their main Facebook page – where surprisingly few fans ever visit again – brands could put the Like button on their own website next to a product.  Brands could then leverage the nearly 1 billion users on Facebook to get them to discover content on the brand website. Read more »