Author Archives: Deborah Bates

Deborah is passionate about all things content, creating multi-channel content marketing strategies for clients across many different industries. Outside of work, she loves current affairs, travel, wine, music and cheese!

Is content shaping our travel choices? [infographic]

Increasingly, content is having a significant impact upon the travel and tourism industry. In fact, content is shaping the choices travellers make when it comes to hotels, restaurants, activities and even the destinations themselves. Read more on Is content shaping our travel choices? [infographic]…

Content: It’s at the heart of digital marketing [infographic]

This Valentine's Day...This Valentine’s Day, divert your devoted stares and whimsical declarations of love away from your other half. Instead, turn your attention to what’s at the heart of all your digital marketing strategies – content. Read more on Content: It’s at the heart of digital marketing [infographic]…

Will 2013 be the year of earned media for brands?

2012 was the year that saw content marketing truly come into its own. Brands started to take notice; publishing blogs, news, webinars, infographics and creating educational, responsive websites. They began combining owned media (websites, social media accounts and content platforms, like blogs) with paid media (advertising of all kinds, sponsorships).

In short, brands discovered the power of content – in all its forms.

What’s left for 2013, then? This is the year wherein brands’ owned and paid media strategies will take a back step; making way for the big daddy – earned media. Read more on Will 2013 be the year of earned media for brands?…