Another week, another public condemnation of Facebook. Whether for its tanking share price or its latest attempt to monetise a massive and data-rich user base, Facebook is being slammed as never before.

The reason for this is simple: we all need Facebook a bit too much. It’s a tech beacon in a post-industrial recessionary gloom, and our expectations of it are ratcheted so high they fail and disappoint at every additional turn.

People need Facebook to connect with other people – nearly one billion of them interconnected and curating their own life stories through a platform designed, initially at least, explicitly for that purpose. Read more »