What does Google TV hold for the future of search?

Web TV has been touted in various guises for years now but Google has been trying to make it something of a mainstream reality since 2010. Its life started when Google teamed up with Intel, Sony and Logitech to develop a Smarter TV experience. Since then Samsung, LG and Vizio have come on board.

It’s not about the hardware providers but the software that is being integrated from Google’s own inventory of tools including Play, Chrome and Youtube.

Streaming entertainment content is a big selling point for Google TV. Users receive programmes but also access to apps that you can interact on through their TV sets.  Developer APIs have been released for potential developers to createspecific Google TV content. Read more »