Every day in my Google Alerts I get dozens of hits for the term ‘social media’. There are news services reporting on over-50s or under-15s ‘flocking to social’ and ‘gurus’ offering advice on ‘monetising your social media strategy’, and then there are ‘experts’ warning against said ‘gurus’.
But the one thing I don’t see a lot of is advice on social media strategies for foreign language markets.
Twitter reached its 20 billionth tweet last Sunday, says the BBC – but 99% of all Twitter users won’t be able to read it.
That’s because the landmark tweet was in Japanese, sent by Tokyo graphic designer GGGGGGo_Lets_Go as part of a longer game of ‘tweet tennis’ (otherwise known as a Twitter conversation).
The cloak-and-dagger practice of ‘SEO barrel-scraping’ knows no real limits and the only rule is there are no rules.
Every time we tweet, make a new connection or get a reply to a status update, we get a little rush of the natural ‘love drug’.
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