Author Archives: Danny Whatmough

35% of online newsrooms contain out-of-date information

Out of the world’s 100 top brands, 35% have online newsrooms on their websites that contain out-of-date information. That’s according to some research from Mynewsdesk that we’ve been working on. The full report is available here and contains some fascinating insights in terms of how brands publish and share owned content.

Pulling these insights together, here are my five top tips for ensuring your online newsroom delivers and engages: Read more on 35% of online newsrooms contain out-of-date information…

Brands failing to realise the potential of Google+

Google+ is a ghost town when it comes to brand involvement.

That’s if you believe the findings of some research we released today.

We took 50 of the UK’s fastest growing technology brands as ranked by Deloitte. These are all companies that – for one reason or another – are absolutely flying at the moment and posting massively impressive growth figures. They should be shining examples that we can all aspire to. Read more on Brands failing to realise the potential of Google+…

The rise of the savvy consumer and how they came to trust user generated content [Five tips]

Yesterday Apple released the latest version of Mountain Lion. I was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased.

Does this process sound familiar?

Today, new consumer research has been released that looks at the different ways UK consumers are influenced before they make a technology purchase.

Just think back to the last time you invested in a new TV, mobile or laptop. What steps did you take? Chances are you didn’t just pop into PC World and grab the first piece of shiny tech on offer. Read more on The rise of the savvy consumer and how they came to trust user generated content [Five tips]…

B2B companies flock to Facebook, but aren’t engaging

I’ve often found the reluctance of B2B brands to get involved in Facebook surprising. Yes, it’s traditionally been the domain of ‘friends’ that know each other in ‘real life’ but, in the last year, Facebook has taken steps to open the network up with the addition of features such as Pages, Subscribe and Lists.

So I was intrigued to learn, from some research we’ve conducted, that UK B2B tech brands have flocked to Facebook over the last 12 months. Read more on B2B companies flock to Facebook, but aren’t engaging…