B2B companies flock to Facebook, but aren’t engaging
I’ve often found the reluctance of B2B brands to get involved in Facebook surprising. Yes, it’s traditionally been the domain of ‘friends’ that know each other in ‘real life’ but, in the last year, Facebook has taken steps to open the network up with the addition of features such as Pages, Subscribe and Lists.
So I was intrigued to learn, from some research we’ve conducted, that UK B2B tech brands have flocked to Facebook over the last 12 months. Read more »
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