China’s social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.

Within this nebulous environment, brands have to learn to navigate and make use of the market size in the most efficient manner – setting quality over quantity. To help cut through the noise and complex social media structure in China, we have selected some key channels that are an essential starting place. Read more »

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

Chinese wisdom states that the Snake brings good luck, and that the year ahead will be a period marked by ‘steady progress and attention to detail, where focus and discipline will be necessary for you to achieve what you set out to create’. Read more »

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience.

I feel strongly that this conversation is not about the death of one communications channel, and with that, the emergence another; it’s about how digital amplifies offline and makes everything else in your marketing spend work that bit harder. Read more »