Author Archives: Dan Mortimer

Business convergence: the key to retail transformation

mobile payment payments cashless contactlessThe press has devoted many pages to the future of retail – experts from all parts of the industry have shared their opinions and proposed their solutions. If you have the time and inclination to read through them all, a common theme begins to emerge: in order to succeed, retailers need to embrace ‘multichannel’ (and more recently ‘omnichannel’) and in doing so, become all things to all customers. But, as digital, and particularly mobile, becomes ever more ingrained in our everyday lives (when was the last time you didn’t turn to your laptop or smartphone when you wanted to find something out?), it becomes increasingly clear that the pundits are looking in the wrong direction. Read more on Business convergence: the key to retail transformation…

Beyond ‘omnichannel’ – retail needs business convergence and employee empowerment

Mobile ad market: expected to be worth £1bn by 2015‘The path to purchase is evolving. Digital is empowering and informing shoppers as they make their purchasing decisions. The key to success is satisfying shopper needs for convenience, choice, and value for money.’

That’s the opinion of consumer research giant Nielsen. And as they regularly talk to more than 250,000 households around the world about their shopping habits, they speak with some authority. This is the truth that retailers need to wake up to – now more than ever, the customer is in control:

Read more on Beyond ‘omnichannel’ – retail needs business convergence and employee empowerment…

A guide to the complex social media landscape of China [infograpahic]

China’s social media landscape is renowned for its complexity. As each social media platform looks to monetise faster and further than its competitors, brands are dealing with a constantly moving environment, and nailing a strategy across this can be extremely complicated.

Within this nebulous environment, brands have to learn to navigate and make use of the market size in the most efficient manner – setting quality over quantity. To help cut through the noise and complex social media structure in China, we have selected some key channels that are an essential starting place. Read more on A guide to the complex social media landscape of China [infograpahic]…

Trust, Tradition and Transactions: Digital Adventures in China

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

Chinese wisdom states that the Snake brings good luck, and that the year ahead will be a period marked by ‘steady progress and attention to detail, where focus and discipline will be necessary for you to achieve what you set out to create’. Read more on Trust, Tradition and Transactions: Digital Adventures in China…

Using digital to drive high street footfall and keep customers loyal for longer [infographic]

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience.

I feel strongly that this conversation is not about the death of one communications channel, and with that, the emergence another; it’s about how digital amplifies offline and makes everything else in your marketing spend work that bit harder. Read more on Using digital to drive high street footfall and keep customers loyal for longer [infographic]…