$5 download experiment pays off, earns comedian Louis CK $200k profit
Comedian Louis CK has announced the initial figures from his experimental $5 download scheme for his new DVD special. By skipping the traditional distributor model and offering the DVD directly to fans for a $5 download, sales within the first few days have topped $500,000.
Since 10 December, the comedian announced that over 100,000 $5 downloads of Live at the Beacon Theater had been purchased by fans—covering the initial production costs and earning the comedian a tidy profit.








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