Throughout the 2012 Olympic and Paralympic games, there has been plenty of attention on how the events have fuelled social media activity.

On Facebook, despite big differences in strategies, most of the sponsors and partners have dedicated the majority of their posts to content relating to the games. Read more on How brands grew on Facebook during the London 2012 Olympics [infographic]…

Following an action packed Olympic weekend in which Team GB increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s excitement around the Games.

Team GB’s fan page has grown rapidly from less than 100,000 fans on the eve of the games to almost three quarters of a million fans (705,000) in little over a week. Meanwhile, the longer established US Olympic Team page has grown only two per cent from 2.2 million since the games began.

Read more on Winning counts in social Olympics…

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement.

For instance Usain Bolt currently has 7.3 million fans, with this figure set to rise when he hits the track again later this week. However, this is dwarfed by non competing athlete David Beckham’s 20million fans. Read more on Olympic fandom, how the games are impacting Facebook fan engagement…