Posts By: Damon Mangos

Why BrewDog’s pantomime horse suggests digital is a better investment than big budget ad campaigns

When the co-founders of a multi-million pound business don a pantomime horse costume to promote their latest product, people are naturally going to take notice.

BrewDog

The low budget campaign  unveiled earlier this month for its new craft stout Jet Black Heart, was designed to poke fun at Diageo’s lavish ad for Guinness, but it also emphasised the importance of the product, the end user and if you hadn’t already figured it out, the BrewDog brand itself.

Read more on Why BrewDog’s pantomime horse suggests digital is a better investment than big budget ad campaigns…

The space before the brand: fertile ground for marketing

expedia campaign by deleteAudiences demand more from the media and advertising that surrounds and interrupts them.

Let’s simplify things. We are trying to sell people stuff. A hard sell, a knock on the door isn’t going to work, unless people have made a decision based on need and are ready to transact.

Read more on The space before the brand: fertile ground for marketing…