Author Archives: Chris J Reed

Free is the way to engage in Singapore marketing

FreeFree is the magic word in Singapore for any marketing campaign. If you use it you can promote anything.

I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.

Read more on Free is the way to engage in Singapore marketing…

The Beatles taking a trip in Vans

vans-620x349Vans have followed up their Metallica brand partnership with a timely one with iconic band The Beatles. Vans have launched a special Yellow Submarine branded themed range of trainers and shows with some very cool and colourful designs on.

 

 

 

Read more on The Beatles taking a trip in Vans…

Will thoughtful Singapore buy into new transport campaign?

ready 5Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire their ambition in this cynical world to communicate thoughtfulness amongst commuters.

 

 

 

Read more on Will thoughtful Singapore buy into new transport campaign?…

When will music brands like Linkin Park control both their content and their marketing?

lp_the_hunting_party_by_livingtheory-d7ews23With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left wondering why do any music artists work with  record companies and why they don’t just market their own content in this digital world?

 

 

 

Read more on When will music brands like Linkin Park control both their content and their marketing?…

Which unoffical brand will win the World Cup?

c2ea5afc3776688a3b1233a86168775eArguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think more innovatively and you have to tip-toe through the legal implications. Here are some great examples of brands that have launched unofficial World Cup campaigns.

 

 

 

Read more on Which unoffical brand will win the World Cup?…

Singapore’s Sentosa Island: State of Fun v’s Family State

10363615_658838807497778_3980356472356765001_n-500x184Whoever designed the new Singapore island Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly never been to Singapore. Just read the copy and you’ll see what I mean.

 

 

Read more on Singapore’s Sentosa Island: State of Fun v’s Family State…

Tiger Beer’s ‘uncaged’ creative remains locked up

Tiger-Uncage-Feature1000Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken more brand directions than someone lost in a maze which many would say Tiger have been in for a very long time.

 

 

 

Read more on Tiger Beer’s ‘uncaged’ creative remains locked up…

Does movie marketing actually work?

It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that’s selling these films or clever marketing? Does the marketing even matter?

Read more on Does movie marketing actually work?…

Has Nike scored an own goal with their World Cup advert?

Cristiano RonaldoIs it me or is every Nike football tournament advert the same? The latest Nike TV advert for the World Cup could easily have been used in 2010 or the Euro’s in 2012 or 2008.

They’re all the same and they’re getting boring and predictable. Is that what the Nike brand is now?

Take a look at these TV adverts and you’ll see what I mean.

Read more on Has Nike scored an own goal with their World Cup advert?…

Taylor Swift and Cornetto form ice cool Asian partnership

TaylorSwift_cornetto_Unilever-e1393818839758-700x419Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan’s heart. In a unique exclusive the partnership is created by and centred on the Asian leg of Swift’s “Red” tour and includes a branded “Red” Cornetto.

Read more on Taylor Swift and Cornetto form ice cool Asian partnership…