Author Archives: Chris J Reed

My role in “Meet Me in Starbucks”

starbucks01eI am delighted to have played a leading role in the new global Starbucks campaign “Meet Me in Starbucks” which launches tomorrow. This is how it came about. Read more on My role in “Meet Me in Starbucks”…

Is Brand Beckham a great example of personal branding or a dash for cash?

homme-2011In September’s edition of GQ there are no less than three adverts featuring David Beckham. I can remember none of the brands, two were clothing, one perfume but I do remember Brand Beckham.

 

 

 

 

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Did Apple and U2 officially make music worthless?

U2 Apple launchMusic stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don’t value music.

U2 and Apple have continued their collaboration in a much missed announcement at the launch of the iphone 6 and iWatch last week by giving away U2’s new album for free.

U2 have been promised over $100m worth of marketing by Apple in return, however this is merely promoting Apple more than U2.

Why? Because the angle is that you have to have the iPhone and iTunes to enjoy the new U2 music for free. That’s not promoting U2 it’s promoting the platform that you can listen to U2 on. For free.

Read more on Did Apple and U2 officially make music worthless?…

Do Manchester United have too many sponsors?

resize_then_crop_540_350Manchester United (MU) recently announced their 40th sponsor/commercial partner. Apart from the MU finance team should anyone else be happy about this? Does it work from a marketing perspective for any of the sponsors?

Why would a brand want to be one of 40 sponsors? The more brands who are associated with a football club the less likely they are to be seen or to have any cut through.

The Champions League actually cut the number of their sponsors, charged more but gave them more coverage and as a result audience recognition of who they were increased dramatically.

How can MU justify the monies charged with the decreased share of voice that they are then offering? They have sponsors for everything.

Read more on Do Manchester United have too many sponsors?…

Would you rather be fabulous than medium?

imagesAn innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large than have gorgeous, amazing and fabulous. Read more on Would you rather be fabulous than medium?…

YouTube turns Bethany Mota into a social entrepreneur

bethany motaWith 6.5 million subscribers on YouTube 18 year old video blogger Bethany Mota is a fashion retail superstar. She has also just created a ground breaking product and brand partnership with retail brand Aeropostale.

 

 

 

 

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Singapore and brands celebrate 49th birthday

IMG_20140720_162540 (1)I love Singapore’s National Day to celebrate the Republic’s Independence. It’s an amazing day where everyone on the island (who hasn’t left to avoid it) celebrates Singapore’s birthday.

This year many more brands than usual have created special National Day marketing campaigns. I think this is a dry run for them for the big one next year. 50.

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5 ways LinkedIn beats Facebook for B2B marketing

1400 x 425There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?

Here are five reasons LinkedIn beats Facebook for B2B marketing:

 

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Free is the way to engage in Singapore marketing

FreeFree is the magic word in Singapore for any marketing campaign. If you use it you can promote anything.

I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.

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The Beatles taking a trip in Vans

vans-620x349Vans have followed up their Metallica brand partnership with a timely one with iconic band The Beatles. Vans have launched a special Yellow Submarine branded themed range of trainers and shows with some very cool and colourful designs on.

 

 

 

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