Not content with a remix album out merely a few months ago and not one but two differently themed festival tours in 2014 Linkin Park have found time to record a new album and used the power of Shazam to debut the first track.
Author Archives: Chris J Reed
Product placements in films are one of those things that can work extremely well or make your brand look very foolish. There is no shortage of films with product placement in them at the moment. Some are very obvious and clunky and some are very cool and in keeping with the story and film brand.
Oracle recently pulled the plug on their product placement of Jack Ryan: Shadow Recruit. The reason was the association between technology and spying as brought to real life by the Edward Snowden revelations. Oracle had paid quite a large sum of money to have several brand opportunities in the film but got very cold feet by the espionage connection.
There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why:
I was looking through the web for any new Linkin Park material the other day when I found potentially the greatest album ever made. Linkin Park and Eminem together in Collison Course II. The eagerly awaited follow-up a decade later to Collision Course I from Linkin Park and Jay-Z that includes the amazing JiggaWhatFaint mix. Wow I thought and I haven’t seen any marketing for it.
There would be a reason for that. It’s not an official release.
I don’t miss many things about living in London (certainly not the weather and the underground) but I do sometimes miss the culture. Having the choice of seeing one of a dozen concerts with top class entertainers every night, top class comedians in places from clubs to concert venues and top class theatre from comedy to drama every night is something to be admired.
Singapore would love to be able to offer such a wide range of content for its residents but it really is a zombieland of decent live content, comedy and drama. Whereas in London I would become complacent about the live entertainment I saw because of the choice in Singapore I buy anything and everything that moves so rare do decent concerts occur.
Everywhere I look I see horses. There are more horses in Singapore at the moment than people. Every brand has a horse associated with it. Why? Because we are about to enter the Chinese New Lunar Year (CNY) of the Wood Horse (don’t mention Trojans) and every brand in Asia has to include horses somewhere in their marketing.
It’s a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing cold mall when you could have a pop up shop outside a mall in all that heat to escape from the humidity and sun.
Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand. Whether you like it or not it’s how you are perceived and just like a corporate brand it’s made up of various brand attributes and values, some of which you may not be aware of and some of which you may not like. But you do have a brand. Everybody does.
If you want to know what your brand is randomly ask people on LinkedIn that you know and those that you don’t to describe you as they would a product or service in terms of a brand. They will all describe you in different ways. You will be surprised by some answers and some will confirm your own self- perception. Read more on Your LinkedIn personal brand never sleeps so how do you manage it?…
Finally the music industry has woken up to the power of social media. Beyonce’s surprise new album has blown away all itunes records with no traditional marketing and AC/DC will have their biggest hit in 40 glorious years, both thanks to the power of social media.