Aussies not on social media…..

Aussies really do prefer social email to sex and are completely addicted to it – social media that is not sex……according to a new survey. The survey revealed that some Australians will stop whatever it is they are doing – even sex – to respond to a Facebook update or a tweet. That’s very sad.

Tick Yes, the social media specialist behind the survey and conducted by Nine Rewards also found that 80% of Aussies do not use social media to connect with brands despite all the marketing money thrown at it. 80% do not connect with your brand on social media. Think about that before you spend the next million on facebook as Pepsi found to their cost

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Delta got to grips with social media problem in a way that Qantas wished they had

Delta have recently done an amazing job in dealing with a potential social media problem in a way that Qantas wish they had.

To recap on Qantas. Having first cancelled all their flights without telling anyone they then tried to run a Twitter promotion giving away a pair of pyjamas to someone who could say what their idea of a luxury experience was.

What started out as a tacky idea to improve weeks of negative publicity, very quickly went turned into a PR disaster when thousands of people hijacked the hashtag to fire relentless comments about the recent Qantas grounding.

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Free from Freedom foods but you still have to buy the product

A majority of consumers are uncomfortable with the amount of commercial messages they see on social networks, a large global survey has found. About 57 per cent of social network users in developed countries do not want to engage with brands via social media, according to a new study by TNS, a market research firm owned by WPP, that polled 72,000 consumers in 60 countries.

People want everything for free. They believe that they have the right to interact on a commercial platform without being bothered by how it gets paid for. They appear to be at a loss as to why these networks are not set up to be charities! Read more »