In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the replacement market and social media.
You may have seen my blog on April 1st about Burger King’s new BOMB advert which was illustrated by a nuclear bomb explosion (see left).
Many people thought that it was an April Fool’s joke such was the bad taste and poor creative.
However it was not, it was a serious Burger King marketing campaign that as far as I am aware was used in various countries not just Singapore where I saw it. Read more »
Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate the brand and tap into the passion of their fans through social media.
Tokidoki is inspired by Japanese culture and has only been around since 2005 having been created by the Italian artiste Simone Legno. Tokidoki actually means “sometimes” or “from time to time” in Japanese.
The designs focus on the bright, edgy, cute, witty and eye catching which helps in attracting a series of global brand partners that are at the centre of their marketing strategy. The objective is to cost effectively market a cool brand using other brand’s values, communications channels and customer bases with very little money being spent by Tokidoki.
It’s truly a fascinating experience living in Singapore and seeing the world’s reaction to the joyful, sorry, very sad death of the wicked witch, sorry Margaret Thatcher.
As you can probably tell I am no hypocrite and will happily speak ill of the dead that I had no kind words for in life. If you can’t be true to yourself how can you be true to others? Death makes no difference to how you should feel about someone or something (not implying Thatcher was something but she was often call inhuman…..).
We saw yesterday how quickly news of Thatcher’s death spread on social media now see how the message materialised around the world.
Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to “see what happens”, according to its commercial director Steven Greenway speaking at the Customer Loyalty 2013 conference.
Diageo’s Johnnie Walker brand have come up with some very innovative marketing solutions outside of bars and supermarkets to promote their newly created premium brands. This in turn has helped Johnnie Walker become more premium generic brand
One great example of this is the John Walker and Sons Voyager adventure.
Everyone is always going on about apps, especially people like me in mobile marketing but what are the public actually downloading?
With the average number of apps that people have being 41 what are the most popular apps in Singapore and the by comparison the UK? Are they the same? What local differences are there?
I came across the enclosed advert in Singapore’s Today newspaper and couldn’t stop laughing
Ikea Singapore have taken the horsemeat scare seriously but they have done it in a very funny way and turned into a sales opportunity as well as a record breaking social engagement.
Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.
However it failed to take off from a word of mouth perspective and the content was mediocre rather than exceptional. In light of this both move from Netflix what is the future of content v’s distribution channels in the digital age and who will gain the most from this change in dynamics?
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