An innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large than have gorgeous, amazing and fabulous. Read more on Would you rather be fabulous than medium?…
Author Archives: Chris J Reed
With 6.5 million subscribers on YouTube 18 year old video blogger Bethany Mota is a fashion retail superstar. She has also just created a ground breaking product and brand partnership with retail brand Aeropostale.
This year many more brands than usual have created special National Day marketing campaigns. I think this is a dry run for them for the big one next year. 50.
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?
Here are five reasons LinkedIn beats Facebook for B2B marketing:
I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire their ambition in this cynical world to communicate thoughtfulness amongst commuters.
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left wondering why do any music artists work with record companies and why they don’t just market their own content in this digital world?
Arguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think more innovatively and you have to tip-toe through the legal implications. Here are some great examples of brands that have launched unofficial World Cup campaigns.
Whoever designed the new Singapore island Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly never been to Singapore. Just read the copy and you’ll see what I mean.