Author Archives: Chris J Reed

Singapore50 celebrates a pioneering country

SingaporeI was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said Singapore50 (SG50).

For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the “pioneering spirit”.

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Why are brands like IBM so bad at B2B marketing?

MinionsI recently chaired a B2B Marketing conference in Kl and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.

Then he did a presentation where he explained all the different companies and brands that IBM were either responsible for or were a catalyst for or were the power behind.

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Can Crocs empire strike back with Star Wars partnership?

CrocsIn a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and started doing corny brand partnerships with gimmicky shoes that even Jar Jar Binks would turn down.

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6 Reasons why social selling is replacing cold calling

IMG_20141128_063959Social selling is in the process of replacing phone selling/cold calling and here’s why:

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Customer experience changes brand perception

bad-customer-service-poor-business-lose-money-singapore-service-academyAccording to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.

This is a staggering number and should be a big worry for everyone in the customer experience sectors in Singapore and those who market the applicable brands.

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Foo Fighters and HBO engage fans with content marketing

foo-fighters2The Foo Fighters unleash their new album, “Sonic Highways”, this week with unprecedented hype and a unique content marketing strategy.

Lead singer and band architect Dave Grohl had a vision of recording eight songs in eight countries. However that was shown to be outlandishly expensive so he settled for eight songs recorded in eight American cities.

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Adidas and The All Blacks aim for Xmas market with innovative new kit launch

All Blacks shirtThe World Champion Rugby team the New Zealand All Blacks have transformed the thinking of the way that a new strip is launched to the public. Just as they lead the world in rugby so they are leading the world in marketing.

The All Blacks are unleashing three versions of the same strip all in one go. Adidas, the team’s kit supplier, have taken the hype and marketing of the new launch on 8 November to a whole different level. They clearly want to sell allot of shirts in next year’s World Cup and of course at Christmas.

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Johnny Cupcakes bakes a Linkin Park Halloween treat

slide-4This Halloween brand partnership made me smile. Two very cool brands coming together to create something unique, a great customer experience and a real word-of-mouth generating promotion.

Legendary rock bank Linkin Park have teamed up with innovative fashion brand Johnny Cupcakes to deliver a unique, limited edition Johnny Cupcakes t-shirt. Not only that but Linkin Park are giving away their fan club Linkin Park Underground membership with every t-shirt bought.

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The rise of Under Armour into a Super Brand

Johan-Hegg-Under-ArmourDid you know that Under Armour is now the number two sports apparel brand in America overtaking Adidas? This is despite the World Cup where Adidas is an official sponsor.

It is now only behind Nike, but with 22 successive quarterly profit increases surely it’s a matter of time before it overtakes Nike too. Americans love an underdog and that’s where Under Armour began and is positioned against the much more conservative and corporate Nike, Adidas and Puma.

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Can Asian retailers satisfy customers

pix (1)A recent Asian survey on customer satisfaction reported a drop to only 69% satisfaction. That means nearly a third of retail customers are leaving shops unhappy.

 

 

 

 

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