I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.
Author Archives: Chris J Reed
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire their ambition in this cynical world to communicate thoughtfulness amongst commuters.
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left wondering why do any music artists work with record companies and why they don’t just market their own content in this digital world?
Arguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think more innovatively and you have to tip-toe through the legal implications. Here are some great examples of brands that have launched unofficial World Cup campaigns.
Whoever designed the new Singapore island Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly never been to Singapore. Just read the copy and you’ll see what I mean.
Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken more brand directions than someone lost in a maze which many would say Tiger have been in for a very long time.
It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that’s selling these films or clever marketing? Does the marketing even matter?
They’re all the same and they’re getting boring and predictable. Is that what the Nike brand is now?
Take a look at these TV adverts and you’ll see what I mean.
Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan’s heart. In a unique exclusive the partnership is created by and centred on the Asian leg of Swift’s “Red” tour and includes a branded “Red” Cornetto.