Author Archives: Chris J Reed

Would you rather be fabulous than medium?

imagesAn innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large than have gorgeous, amazing and fabulous. Read more on Would you rather be fabulous than medium?…

YouTube turns Bethany Mota into a social entrepreneur

bethany motaWith 6.5 million subscribers on YouTube 18 year old video blogger Bethany Mota is a fashion retail superstar. She has also just created a ground breaking product and brand partnership with retail brand Aeropostale.

 

 

 

 

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Singapore and brands celebrate 49th birthday

IMG_20140720_162540 (1)I love Singapore’s National Day to celebrate the Republic’s Independence. It’s an amazing day where everyone on the island (who hasn’t left to avoid it) celebrates Singapore’s birthday.

This year many more brands than usual have created special National Day marketing campaigns. I think this is a dry run for them for the big one next year. 50.

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5 ways LinkedIn beats Facebook for B2B marketing

1400 x 425There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?

Here are five reasons LinkedIn beats Facebook for B2B marketing:

 

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Free is the way to engage in Singapore marketing

FreeFree is the magic word in Singapore for any marketing campaign. If you use it you can promote anything.

I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.

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The Beatles taking a trip in Vans

vans-620x349Vans have followed up their Metallica brand partnership with a timely one with iconic band The Beatles. Vans have launched a special Yellow Submarine branded themed range of trainers and shows with some very cool and colourful designs on.

 

 

 

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Will thoughtful Singapore buy into new transport campaign?

ready 5Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire their ambition in this cynical world to communicate thoughtfulness amongst commuters.

 

 

 

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When will music brands like Linkin Park control both their content and their marketing?

lp_the_hunting_party_by_livingtheory-d7ews23With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left wondering why do any music artists work with  record companies and why they don’t just market their own content in this digital world?

 

 

 

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Which unoffical brand will win the World Cup?

c2ea5afc3776688a3b1233a86168775eArguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think more innovatively and you have to tip-toe through the legal implications. Here are some great examples of brands that have launched unofficial World Cup campaigns.

 

 

 

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Singapore’s Sentosa Island: State of Fun v’s Family State

10363615_658838807497778_3980356472356765001_n-500x184Whoever designed the new Singapore island Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly never been to Singapore. Just read the copy and you’ll see what I mean.

 

 

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