The iPad may be portable but it is not a mobile

The iPad has done for tablets what the iPhone did for smart phones.

They have not only completely revolutionised what now seem like dinosaur-era devices but they have also created a market consisting of exciting new consumer experiences and opportunities for brands well beyond the previous industry standard.

The similarity between the devices ends there – unless, of course, you take the Dom Joly (Trigger Happy TV) approach to phone size with your beloved iPad. Read more »