Part of the Republic Group

Author Archives: Christian Arno

How corporate tweeters are having to get multilingual

By Christian Arno // 12 April, 2011 – 8:30 am // No comments

Last year, Twitter reported that their users went from primarily being based in the US to being mostly international – and this trend is on the increase.

Read more »

Harnessing real-time translation for multilingual social media campaigns

By Christian Arno // 28 March, 2011 – 2:04 pm // 2 Comments

Real-time translation platform Ortsbo (meaning “local” in Swedish) is showing growth that surpasses even Facebook’s early months. Clearly, the desire for social networking communication across languages is there. But how can you harness this, as an online marketer?

Read more »

Kiltr: harnessing niche social media in 2011

By Christian Arno // 14 January, 2011 – 11:41 am // 3 Comments

In social media circles, 2010 will perhaps be best remembered as the year ‘location’ came to the fore. Whilst Foursquare adapted its model to enable users to ‘check-in’ from just about anywhere, both Facebook and Twitter also added location functionality to their respective interfaces.

Kiltr: a social and business network for Scots

Read more »

Follow The Wall on Twitter

Follow Editor Gordon MacMillan on Twitter

Archives

May 2013
M T W T F S S
« Apr    
 12345
6789101112
13141516171819
20212223242526
2728293031  

RSS Latest news from Campaign magazine

RSS More from The Wall

  • Twitter isn’t a social network site, say some teens
    Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn. Read more » […]
  • Is Yahoo’s acquisition of Tumblr strategic, opportunistic or desperate?
    There are three ways to look at Yahoo’s $1.1bn acquisition of photo-blogging service Tumblr.  You can view it as a considered strategic move to evolve Yahoo and give it a slice of social media. Read more » […]
  • Safeguarding generation XXX
    For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed. Read more » […]
  • A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
    A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same. Read more » […]
  • Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
    Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world. Read more » […]
  • 10 Facebook milestones as its celebrates anniversary of IPO [infographic]
    It has been just over a year this week since Facebook’s IPO and this infographic takes a timely look back at some of the milestones that the social network has racked up along the way. Read more » […]
  • Yahoo follows Tumblr with complete overhaul of Flickr
    On the same day Yahoo confirmed its acquisition of Tumblr, and promised not to “screw it up”, it announced an over haul of Flickr the photo sharing service it screwed up over a number of years. Read more » […]
  • Vine represents another level for citizen journalism
    I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalis […]
  • Pinterest takes big step towards working with major brands
    Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers. It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or […]
  • Making email mobile friendly
    Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]