How corporate tweeters are having to get multilingual
Last year, Twitter reported that their users went from primarily being based in the US to being mostly international – and this trend is on the increase.
Last year, Twitter reported that their users went from primarily being based in the US to being mostly international – and this trend is on the increase.
Real-time translation platform Ortsbo (meaning “local” in Swedish) is showing growth that surpasses even Facebook’s early months. Clearly, the desire for social networking communication across languages is there. But how can you harness this, as an online marketer?

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In social media circles, 2010 will perhaps be best remembered as the year ‘location’ came to the fore. Whilst Foursquare adapted its model to enable users to ‘check-in’ from just about anywhere, both Facebook and Twitter also added location functionality to their respective interfaces.
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