Author Archives: chris Mead

Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies

It is a common misconception for marketers to believe that social media for B2B companies is a fruitless venture with little to no reward. However, when used effectively, social media can be your tool to not only managing your brand, but can also facilitate brand development, thought leadership, social trust, customer retention and lead generation.  Read more on Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies…

A quick guide to Social Media around the world

Social Media of the WorldAs every digital marketer knows, there’s a lot more to social media strategy than Facebook and Twitter… especially if you’re going global. Cultural differences throughout the world have created different social media consumption preferences based on local nuances. Traditional marketing incorporates awareness of cultural sensitivity when dealing with different audiences and it’s naive to think the social sphere is any different.

China is well known for having unique channels in the form of Sina-Weibo, RenRen and Qzone and brands targeting the Chinese market will (hopefully) already have these covered. But China is not the only country with its individual social media quirks: Read more on A quick guide to Social Media around the world…