Author Archives: Chris Lee

SEO – the Glaring Gap in the PR Skillset

Let’s face it: most PRs probably don’t have a grasp on search engine optimisation. They might have heard of the term and may know a little bit about Google’s Keyword Tool and on-page optimisation, but how many PR firms could actually hold their hand up and say that they could offer a full SEO programme beyond just content creation?

By this I mean website re-architecture, link building, keyword position tracking and all those other things that help organisations compete effectively on search engines? Read more »

Lost in Measurement: Can an obsession with measuring social media cloud our judgement?

Are you a social media measurement obsessive? It’s something that’s been front of mind for me over the last couple of weeks brought on by a number of factors: Dell’s B2B Huddle with Brian Solis, which I attended; a training session I ran on social media measurement and a series of blogs ranking “influencers”, such as this one on Wallblog. Measurement sure is perplexing.

While developing an impressive Klout score appears to be increasingly essential I am still not convinced it’s a clear measure of ‘influence’. Read more »