Connected TVs have gained significant attention over the last year, and it’s only set to continue. The BBC launched an updated version of its iPlayer for web-connected TVs, Sony and Opera teamed up to provide web browsing capabilities on the platform and Audi launched the UK’s first web-connected TV campaign to promote its A7 Sportback range. In addition, recent research from Furturesource Consulting claims internet-connected televisions are predicted to make up 90% of the TV market in the UK by 2014.

Research from several alternative sources, including Ericsson, clearly shows a growing uptake in connected TV purchases around the world, anticipating 50bn connected devices globally by 2020. The tech-savvy consumer is again leading the way and technology itself is forcing the industry to reassess their business models as audiences migrate away from traditional channels. Read more »

Everyone has an opinion about brands, love them or hate them we all have something to say. The problem the industry is facing at the moment is the amount of opinions out there, where they’re taking place and how to successfully use them in order to improve brand image. Read more »

Earlier this week President Barack Obama launched his 2012 re-election campaign and chose to use online video to ask his supporters “Are You In?”

Four years ago when he won the presidency his campaign was held up as one of the best uses of social media. Now he’s taken one of the most powerful platforms to remind people why he’s president of one of the most powerful countries. Read more »