Connected TVs have gained significant attention over the last year, and it’s only set to continue. The BBC launched an updated version of its iPlayer for web-connected TVs, Sony and Opera teamed up to provide web browsing capabilities on the platform and Audi launched the UK’s first web-connected TV campaign to promote its A7 Sportback range. In addition, recent research from Furturesource Consulting claims internet-connected televisions are predicted to make up 90% of the TV market in the UK by 2014.
Research from several alternative sources, including Ericsson, clearly shows a growing uptake in connected TV purchases around the world, anticipating 50bn connected devices globally by 2020. The tech-savvy consumer is again leading the way and technology itself is forcing the industry to reassess their business models as audiences migrate away from traditional channels. Read more »