Effective mobile ads means going native

It seems like we have been at the tipping point of mobile advertising becoming a serious player to marketers for a long time, but the latest figures from our good friends at the IAB and PWC should give us all some serious food for thought. We learnt that mobile advertising has continued its meteoric rise, growing like-for-like by 132% to £181.5 million in the first half of 2012.

Mobile now accounts for 7% of all digital ad spend and it has become increasingly important in the marketing mix as UK smartphone ownership has now reached 58%. However, the question remains today as it did 5 years ago – how can advertisers go further and truly build brand engagement on the most personal device we own. Read more on Effective mobile ads means going native…