Posts By: Chris Quigley

The week in native: Social media wants to own the news

Google's New Card-Based Ads On MobileEvery week, we feature four articles about native advertising, one piece of brand content and an interesting industry stat.

This week in native…

Google’s text ads get a massive makeover on mobile, Facebook makes it easier for publishers on the Audience Network to go native, who will own the news, and don’t miss the latest startup – Pied Piper. Read more on The week in native: Social media wants to own the news…

The single biggest challenge mobile advertising is facing right now

WEB_mobile_phone_thumbs_upBrand investment in mobile advertising is growing quickly — spending is projected to reach $46bn (£29.2bn) in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement.

What tools and resources do advertisers and agencies have to report and analyse the 99% of unclicked impressions? These ad impressions have value, but there are only flawed and debatable tools for measurement. Read more on The single biggest challenge mobile advertising is facing right now…

Are we ready for vertical videos?

Every week, we feature four articles about native advertising, one piece of brand content and an interesting industry stat. This week in native… the mobile native ad categories have been defined by the Mobile Marketing Association, Polyvore has new shopping ads and what the heck is vertical video syndrome? Plus: cat videos. Read more on Are we ready for vertical videos?…

The future of native programmatic explained in five points

(Sharethrough.com)

(Sharethrough.com)

Two weeks ago, the Hospital Club was the venue for Sharethrough’s Programmatic Native Breakfast, with brands, agency trading desks, demand-side platforms (DSPs) and publishers all interested to learn about the future of programmatic native.

Here’s a quick overview of the top five discussion points: Read more on The future of native programmatic explained in five points…

Infographic: the science behind native advertising

WEB_Chris_Quigley_native_advertisingYou know all about banner blindness. But did you know the same concept exists when the banner is front and centre, smack in the middle of a content news feed?

Brand new research brings new light to the effects of mobile native ads Banner ads and banner ads on the human brain. Using neuroscience and eyetracking, native advertising company Sharethrough and Nielsen Neuro have discovered a number of different points. Read more on Infographic: the science behind native advertising…

Infographic: Learn how OpenRTB 2.3 will standardise native advertising

ProgrammaticAn automated standard for native advertising has yet to arrive, but pretty soon the worlds of native ads and real-time-bidding (RTB) will merge with the upcoming release of a standard called OpenRTB 2.3.

The Sharethrough team have been leading the development of the OpenRTB 2.3 standard and have created this beginners guide infographic to help give this standard some context. Read more on Infographic: Learn how OpenRTB 2.3 will standardise native advertising…

Coming soon: A programmatic native standard that will change the industry

BuzzFeed nativeThe Internet Advertising Bureau released its first native ad guidelines yesterday, but that’s just the tip of the iceberg.

In late 2013, Facebook kicked off the merger of native advertising and real-time bidding with the introduction of FBX and its exchange ads. To accommodate the social giant, major demand-side platforms (DSP) backed FBX by adding support for creative metadata, such as headlines, thumbnails and the like.

Seeing the success of FBX, web publishers and ad tech companies began hypothesising about how they could bring the same native real-time bidding (RTB) capabilities to sites and applications outside of Facebook.

Those murmurs have become louder over the past two years. Now we are at a point where the worlds of native ads and RTB will merge with the upcoming release of a new standard called OpenRTB 2.3. Read more on Coming soon: A programmatic native standard that will change the industry…

The future of native is in the cards

Native cardsLet me start with a prediction: native advertising will transform in 2015 thanks to an emerging design trend known as cards.

Cards, a powerful design metaphor that collapses essential information into rectangular content containers, will be a game changer for an industry that relies on non-interruptive ways to drive user engagement through ads. Read more on The future of native is in the cards…

Read more on The future of native is in the cards…

4 native advertising predictions

nativeFollowing the hype of native advertising in 2014, here are some insights into what to expect from native in 2015 as the industry matures. Read more on 4 native advertising predictions…

Read more on 4 native advertising predictions…

Movie marketing re-imagined in the mobile age

film reel by Marta Wlusek:FlickrAlong with the trailer, the poster continues to be a core staple of movie marketing. Over the years there’s been a whole host of innovations as media formats have evolved, with the likes of augmented reality and interactive apps all promising to help provide deeper engagement with the cinema-goer, but the poster still keeps on going apace.

Analysing the science behind the success of movie poster advertising, there seem to be four main ingredients: Read more on Movie marketing re-imagined in the mobile age…