As we all settle into the swing of things for 2013, here’s am infographic round-up of the most viral brand videos of 2012. Charity Invisible Children’s Kony 2012 video tops the most-viewed chart with 95 million views, with Turkish airlines coming second with 58 million views. Read more »
Author Archives: Chris Quigley
The rise of social video over the last few years is phenomenal, with 72 hours of content uploaded to YouTube every minute. So, social videos and the desire for brands to create viral videos can’t be ignored, but the key question is *what is the value of social video* and therefore how can I justify my brand’s marketing spend on it vs other options.
Whenever Silicon Valley companies are sold for around the billion dollar mark, you kinda need to take some time to reflect *why*. Generally it’s not the case that their valuations are driven by their balance sheets or profitability, more their driven by their vision and their market leading position in their specific niche.
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A month is most definitely a long time in the world of the interwebz. So, as we didn’t have time to run one of our meme-tastic #KittenCamp events in April, here’s a quick run down of some of the most LOL-some memes from the last month or so.
And, worry ye not. If memes and LOLing is your thing, then come along to the May #KittenCamp event taking place in Hoxton Square on 28th May – sign up here for free LOLZ here: http://kittencampdigitalshoreditch.eventbrite.com/ Read more »
2010 has definitely been a great year for brands going viral. After a relatively slow start to year with only the Old Spice campaign adding any spice to the digital marketing sphere, things hotted up around the World Cup with Nike’s Write the Future campaign and then continued strongly throughout the rest of the year peaking with DC Shoe’s Gymkhana series. Read more »
A few months ago I moved from Bristol to the Peak district town of Buxton, where I now work from home most of the time. The snow here has remained solid for well over a week, and as temperature increased to over 0 Celsius for the first time today and the snow started to melt, I noticed some interesting things:
Last year my dad (aged 65) made a “viral” for his company – a burglar alarm company. I say “viral” because that’s what he told me he’d made. It turned out, however, it wasn’t really a viral but instead a video – a video on YouTube. And the fact that he’d made this video kinda made me happy and angry in equal parts: happy because in a small way he was trying to connect with his son by *making virals*; angry because it was utter *sh*t*.
A friend of mine who runs his own (pharmacy sales) business got this email through from a Fax marketeer yesterday. I (@ViralAdNetwork) thought it was a truly left-field genius piece of marketing thinking, positioning Fax-marketing as the new email-marketing.
Remember you heard it here first – the email is dead, long live the Fax! (N.B. I’ve removed the guys personal details to save professional embarrassment) . . . Read more »
It sounds like the start to a (bad) joke “what’s more influential a tweet or a like?, but it’s a debate that’s pretty rife amongst social media geeks.
So using the analytics from the 7 million+ people who watched the recent Federer trick-shot viral (made by @Rubber_Republic and @HillandKnowlton) we thought we’d share some tasty Facebook vs Twitter insight: Read more »