Author Archives: Chris Quigley

Rubber Republic + #KittenCamp founder. Professional LOLZ hunter . . .

World Cup mania begins, and dubstep gets HOT

CastrolWith less than 50 days until the start of the World Cup, partner brands are really starting to  capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.

With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music

Read more on World Cup mania begins, and dubstep gets HOT…

Hottest virals: World’s toughest job, plus kids react to Walkmans

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The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.

Read more on Hottest virals: World’s toughest job, plus kids react to Walkmans…

Trending brand videos: An epic sing song and cats reacting to cats

Lion KingWaiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney!

Here are the top trending brand videos from this week:
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Most viral April Fools videos of 2014

Screen Shot 2014-04-03 at 10.27.48April Fools is a great time for companies to get a bit playful with their advertising. It’s the one day of the year when brands are free to indulge in a spot of no-holds-barred creative marketing and it’s always fun reading about the various new mad-cap product lines that hit the market on April 1st.

As expected, Tuesday was no exception…
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Pepsi pranks travellers with terrifying bus shelter shocker

PepsiWe’ve seen a spate of bus shelter advertising stunts going viral in the Brand Chart of late: from Photoshop’s Street Retouch Prank last year, to more recent campaigns from the likes of Norwegian charity, SOS Children’s Villages and Duracell’s Moments Of Warmth, which turned a bus shelter into a human powered battery to keep travellers warm. Now it looks like Pepsi Max is the latest brand to use a public transport waiting-stop to target unsuspecting passers by. Read more on Pepsi pranks travellers with terrifying bus shelter shocker…

Ireland goes viral for Paddy’s Day

With St Patrick’s Day being irelandinspireswoone of the most popular annual festivals in the world, it comes as no surprise that the topical ad from the Irish Tourism Authority, Failte Ireland, has topped the branded video chart this week, following the 2014 Paddy’s Day celebrations on Monday 17th March.

The video acts as an animated postcard to the world – showcasing the strengths and qualities which make Ireland a great place to live and visit. Accompanied by the soundtrack ‘Higher Love’, from Dublin born singer James Vincent McMorrow, the ad promotes an inspirational and positive image of today’s Ireland, designed to appeal to tourists, investors and those attracted to the energy and adventure the nation can offer.

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Save The Children scores viral win with shocking ‘one second a day’ awareness video

Shocking charity viral ‘One second a day’ videos have become increasingly popular on YouTube, particularly when it comes to the subject of children and families. They’re a great way to capture the subtle passage of time and offer a window into the lives of others.

Of course, when something becomes popular in the UGC sphere it doesn’t normally take brands long to jump on the back of the trend. Top of the Viral Chart this week is a hard-hitting campaign from Save The Children, which uses the format to raise awareness of the crisis in Syria.
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Is YouTube breaking their own view policy?

youtubelogoLast week YouTube announced publicly that they were clamping down on companies providing fraudulent views for videos, and running view audits.

This announcement makes full sense due to the rise of bot-driven companies that are prevalent on sites like Fiverr who promise to deliver 10,000 views for $10 – which is clearly fraudulent and un-useful to anyone in the content-making / advertising space. Read more on Is YouTube breaking their own view policy?…

Flying Volkswagen engineers shoot rainbows out of their ass in new Super Bowl ad

Volkswagen Super BowlAs the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we’ve seen so far, they’re a bit of a mixed hand.

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Demonic baby terrifies shoppers in shocking viral horror stunt by Thinkmodo

Devil Baby AttackWhat would you do if you heard the sound of a crying baby coming from a seemingly abandoned pram left at the side of a snowy high street? I imagine most people would probably go over to check that the child was okay, right? Well, one particular group of concerned New Yorkers were repaid for their good citizenship with a pretty nasty shock… unwittingly becoming part of an elaborate viral marketing stunt and coming face to face with a terrifying, screaming demon baby!

Read more on Demonic baby terrifies shoppers in shocking viral horror stunt by Thinkmodo…