2010 has definitely been a great year for brands going viral. After a relatively slow start to year with only the Old Spice campaign adding any spice to the digital marketing sphere, things hotted up around the World Cup with Nike’s Write the Future campaign and then continued strongly throughout the rest of the year peaking with DC Shoe’s Gymkhana series. Read more »
A few months ago I moved from Bristol to the Peak district town of Buxton, where I now work from home most of the time. The snow here has remained solid for well over a week, and as temperature increased to over 0 Celsius for the first time today and the snow started to melt, I noticed some interesting things: 
Last year my dad (aged 65) made a “viral” for his company – a burglar alarm company. I say “viral” because that’s what he told me he’d made. It turned out, however, it wasn’t really a viral but instead a video – a video on YouTube. And the fact that he’d made this video kinda made me happy and angry in equal parts: happy because in a small way he was trying to connect with his son by *making virals*; angry because it was utter *sh*t*.
Someone on the internet once said “a week’s a long time in meme”. It sure damn is. Here’s this week’s best bits, freshly curated by my team @Rubber_Republic.
People are awesome
A friend of mine who runs his own (pharmacy sales) business got this email through from a Fax marketeer yesterday. I (@ViralAdNetwork) thought it was a truly left-field genius piece of marketing thinking, positioning Fax-marketing as the new email-marketing.
Remember you heard it here first – the email is dead, long live the Fax! (N.B. I’ve removed the guys personal details to save professional embarrassment) . . . Read more »
It sounds like the start to a (bad) joke “what’s more influential a tweet or a like?, but it’s a debate that’s pretty rife amongst social media geeks.
So using the analytics from the 7 million+ people who watched the recent Federer trick-shot viral (made by @Rubber_Republic and @HillandKnowlton) we thought we’d share some tasty Facebook vs Twitter insight: Read more »
I’m thinking about starting up a whole *digital marketing advice* blog series on *how to market vacuum cleaners*. Here’s my first stab:
Tip #1: HIRE A STUNT KITTEN
We @Rubber_Republic have produced an infographic, giving an overview how different brands have performed across the different social spaces.
It’s interesting times for the film industry, as new technologies (like 3-D) and social channels (like Twitter and Facebook) open up new opportunities for film-makers to tell their stories, engage audiences and ultimately generate greater revenues for the studios.
In the last couple of years, we’ve excitingly been working at the coal-face of this transmedia film-making space developing up strategies and helping run transmedia campaigns for Paramount Pictures – working on campaigns from Watchmen to Iron Man II. Read more »
I’ve been reading a new book called Smart Swarms recently. It’s one of those Tipping Point / Wikinomics types pop social science books, which doles out huge hunks of insightful wisdom. In Smart Swarm’s case, the book looks at how humans can learn from the collective intelligent behaviour of animals – in particular, how we can learn from animals (like bees and termites) swarm behaviour: i.e. how they manage to self-organise in such huge numbers. Read more »
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