Viral Ad Network has been helping get client videos viewed and shared on YouTube for the last 5 years so has built a deep understanding of what counts as a YouTube view and what doesn’t.
As a starting point, one of the key things to note is to beware of anyone giving hard and fast rules about “X seconds watched counts as a view”, or “People sent to this url will count” – as even if any of these are true at a specific moment, then as soon as it starts being abused the rules will change very quickly.
Instead it’s important to consider Google’s history and general view on advertising. Google bought YouTube in 2006 – barely a year after YouTube launched. As a result, you need to “think Googly” to understand view counts. Google’s corporate background is based around PPC advertising (Adwords etc.), and direct response marketing.
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