Author Archives: Chris Quigley
Despite fine efforts from viral big-hitters Adidas and Old Spice to capitalise on the World Cup final, this week’s branded chart is topped by a 10 second clip created by German radio station Bayern 3.
Released within minutes of the tournament’s finale, the image of a mighty German stein smashing a Brazilian cocktail has clearly resonated with fans and the video has just topped 15 million views. It’s great to see a simple but perfectly timed idea beating bigger budgets to the top spot, and hopefully it’ll be the last time we hear those samba jingles. Until 2016 at least…
Read more on Viral chart: World Cup highs and lows, a hedgehog’s birthday and undressing with strangers…
Whether it is paying homage to soldiers fighting in Iraq or a stand against the damaging effects of a fuel company, this week has brought a high standard that has played on our heartstrings.
Read more on Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego…
The campaign highlights the common phrase of doing something “like a girl” – throwing, running, fighting, etc – and how this is often used as a derogatory way to insult people.
So in a break from football based campaigns this week’s top trending video has been First Moon Party by HelloFlo, who you may remember from last year’s viral hit The Camp Gyno where one girl becomes the group counsellor after being the first to get her “red badge of honour”.
Thankfully, the huge influx of footie ads has relaxed a touch now that the World Cup has actually kicked off.
Last weeks brand chart was stuffed to the brim with footie stars and balls flying everywhere, but this week we’ve got a bit of a break with Father’s Day related campaigns and water sports that are of a sci-fi standard.
Sure, Samsung has dragged out their next enthralling instalment of aliens Vs Galaxy 11 and Pepsi Max have brought out an Unbelievable football match with teams of free runners and an inflatable pitch, but it feels good to see a chart that isn’t completely dominated with all things foot and ball.
Native-social ads – ads that are integrated into the social stream, matching both the ad format and function of the user experience – are proving to be hugely effective, and are receiving a remarkable level of engagement from end users. Read more on Instagram and the native ad movement…
This week’s brand chart features the first look at Google’s self-driving car project, which has reached the prototype stage and is ready for some very lucky (and brave?) volunteers to take a ride in a fully autonomous car.
Viral video chart: Aug(de)mented reality, solar FREAKIN’ roadways and a stance against domestic violence
So once again, we see another bloomin’ World Cup campaign dominate the brand chart as another monster brand, Adidas, unleashes their ad.