Trying to explain Social Media is a bit like trying to describe what an elephant to someone who has never seen one.  It encompasses technologies, humanities (psychology and sociology in particular), but is also critical to marketing and business strategies.  If you are new to the industry, it can feel overwhelming and hard to distinguish signal from noise.

I am by no means an expert in the field.  I started my career as an academic researching into the role of trust in Wikipedia’s success, then spent a few years in Yahoo! which provided me with a fantastic, global perspective on managing and designing for communities of scale.  Currently at IPC Media we have over 50 brands for us to experiment and learn from.   I’ve found that hands-on experience is still the best way to learn.  Here I’m sharing with you my top tips that I wish I knew before I started my career: Read more »