The Macintosh turned 25 on 1/24/09. Here is my first Mac. It really did change my life, because it shaped my career. Technology for the artists, not just the scientists. So Happy Birthday, my friend. You are the only computer brand I have ever bought and the only one I’ve ever used. (Except for two traitorous weeks starting a new job with a temp PC while IT got me sorted.)
No doubt in my mind that another slew of awards will follow the launch of the most on brand, site specific app I’ve seen (probably ever). Whopper Sacrifice is such a fun, fresh concept it makes me want to go actually buy a burger in tribute.
Have you seen this? I am totally loving this spot-on simple concept. Kraft’s Stove Top Stuffing brand is heating 10 bus shelters in Chicago to literally warm up consumers this December.
One of the best things about the twitterverse is that new apps pop up to fill needs that the main system doesn’t cover. For client-centric agency types — especially those who grok the warning of the Motrin twitterstorm —manually monitoring twitter (via the search tool formerly know as Summize) has become part of our day. Now you can use Twilert, in much the same way you use Google Alerts.
Full disclosure: Twilert is the brainchild of @DanLeach, who is my friend and fellow twitvangelist here at the agency. Try it and let him know what you think. (You can even Twilert @yourself 
Follow me as I follow my clients on twitter via twilert, or crosspost on Brand Street
Seems almost mandatory for me to write about the Motrin twitterstorm. (Dan has a good post here.) This is a perfect example of a gulf between a brand image (that ad) and what became a reputation crisis. Of course, agencies pushing out ads that the target audience doesn’t find half as clever as the copywriter does, is tired news. The fascinating freshness, imho, is the power of the Hashtag.
Wow, here I am in San Francisco. Epicenter of technology. And progressive tech fueled activism. Home! I used to find it a conflict that this conference happens on or around Election Day. This year it all ties together. Get ready for endless new media marketing lessons about the Obama campaign, even though many of us have always picked up on 2.0 communication innovations (like Meetup.com) via grassroots netroots politics.
For many of you frequent fliers out there this no doubt is old hat. For me, a happy surprise from a brand. Yesterday I got a nice mail pack announcing I was now a Silver member of the BA Executive Club. Whoo-hoo.
Everybody’s buzzing about Social Media these days. Even if most companies aren’t sure what to do with it.
Might be less palatable for the paid media centric among us, but it makes more sense to me to call it Social PR. Because isn’t it simply about having a relationship with the public?
As my ulcer-making anxiety over this American election increases with every new twist of truth from the shameless McCain campaign, I can’t help but wonder what lasting damage this neo con noise is doing to brand America. Because while repeated lies can’t literally become truth, they can certainly embed into a reputation.
If you love words, but (like me) are spelling-challenged, it is fun to try the Thesaurus as an extra and educational way to double spell check. (I also use Google as a spell checker, which is more common than you’d think.)
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