What’s the worth of a Facebook fan?

At a time when Facebook’s user-specific advertising methods have been under some critique, how beneficial can a social media presence aimed at acquiring fans to achieve a return on investment be? As it turns out, quite beneficial.

Anyone whose audience is spending time on Facebook can benefit from having a presence on the site. An active fan page provides social proof of credibility that a regular website just can’t convey. Imagine if an individual visits your fan page, and she sees the 300,000 fans that your company has worked hard to acquire and keep. It won’t be hard to convince her that the page and the business is an authoritative location where she can get help and information. Read more on What’s the worth of a Facebook fan?…