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Author Archives: Ben Bold

Facebook pushes ‘like’-an-ad function to global brands

By Ben Bold // 8 July, 2010 – 2:02 pm // 1 Comment

Facebook is attempting to grab a bigger slice of ad revenues by touting its ‘like’ ads function to major advertisers including Ford and PepsiCo. Read more »

Entertainment businesses are the Twitter stars in Manchester

By Ben Bold // 7 July, 2010 – 10:50 am // 4 Comments

Mancunian tweeters have held forth a light showing the way ahead for marketers looking to exploit the potential of social networking, according to research from a Manchester-based marketing consultancy. Read more »

Google personalises Google News (in the US)

By Ben Bold // 1 July, 2010 – 11:53 am // 1 Comment

Google is attempting to personalise its news service with a revamped Google News homepage and a number of tweaks that include apparently making it easy for social networkers to share stories via services like Twitter.

Read more »

Facebook attracts more money from Bono, but is it losing its edge?

By Ben Bold // 29 June, 2010 – 1:26 pm // 4 Comments

Picture: David Shankbone

It’s a beautiful day for U2 fans that are into social networking – Bono-backed investment vehicle Elevation Partners has forked out $120m for 5 million Facebook shares, upping its total to 7.5 million shares. Read more »

P&G marketing chief admits he has to “deal with” power of Facebook

By Ben Bold // 25 June, 2010 – 2:33 pm // 2 Comments

P&G’s marketing boss claimed that the scale of anti-pampers complaints made by parents concerned that Pampers nappies were giving their babies rashes was exaggerated because of the viral impact of Facebook. Read more »

LinkedIn apes Facebook functionality

By Ben Bold // 24 June, 2010 – 9:06 am // 3 Comments

Business network LinkedIn has taken some more inspiration from its social networking brethren and sexed up its groups feature, improving its design and adding more personalisation. Read more »

Amazon slashes Kindle price by $70 as ebook price war breaks out

By Ben Bold // 22 June, 2010 – 9:42 am // 2 Comments

The ebook price war has begun in the US. Amazon  has cut the price if its Kindle from $259 to $189 (£128) and Barnes & Noble’s wi-fi-only version of the Nook will sell for just $149 (just £100). Read more »

Tory MP’s Twitter account turns VERY anti-social

By Ben Bold // 18 June, 2010 – 10:01 am // 1 Comment

Tory MP Therese Coffey’s Twitter account has been exhibiting some rather phishy behaviour in the last two days – telling her 351 followers that “David Camerons wifes a slut…she dresses like a whore”. Read more »

Gatorade takes social media seriously with “mission control center”

By Ben Bold // 17 June, 2010 – 1:53 pm // 1 Comment

PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read more »

Westfield uses Foursquare to target East Londoners

By Ben Bold // 16 June, 2010 – 10:52 am // 7 Comments

A digital, blogging, word-of-mouth-style campaign to promote the new Westfield Stratford City shopping centre has kicked off, which is of particular interest in that it harnesses the power of location-based social network Foursquare. Read more »

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