Mancunian tweeters have held forth a light showing the way ahead for marketers looking to exploit the potential of social networking, according to research from a Manchester-based marketing consultancy. Read more »
Google is attempting to personalise its news service with a revamped Google News homepage and a number of tweaks that include apparently making it easy for social networkers to share stories via services like Twitter.
It’s a beautiful day for U2 fans that are into social networking – Bono-backed investment vehicle Elevation Partners has forked out $120m for 5 million Facebook shares, upping its total to 7.5 million shares. Read more »
P&G’s marketing boss claimed that the scale of anti-pampers complaints made by parents concerned that Pampers nappies were giving their babies rashes was exaggerated because of the viral impact of Facebook. Read more »
PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read more »
A digital, blogging, word-of-mouth-style campaign to promote the new Westfield Stratford City shopping centre has kicked off, which is of particular interest in that it harnesses the power of location-based social network Foursquare. Read more »
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well. Read more » […]
Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail’s saviour. A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how […]
The marketing world is a very different place from what it was fifteen, ten or even five years ago. The impact of technology on how marketers approach and engage audiences is something that is still in a major state of flux and, with the current speed of technological development, this isn’t likely to change soon. But this is familiar ground. Read more » […]
We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we’ve heard it because it’s impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 […]
Yahoo! will integrate Twitter into its news frontpage, continuing its battle to be relevant in the social age. Certain tweets will now be included amongst the aggregated news headlines, although it’s not yet clear how they will be selected. Read more » […]
It’s been a good few days for YouTube sensations. After Commander Hadfield was a Space Oddity, the latest thing to go viral across the web is a video of Abercrombie and Fitch clothing being given to homeless people in the US. Read more » […]
Tesco’s UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers. The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1. Read more » […]
Nice idea here from the Guardian to celebrate reaching the Twitter milestone of one million followers. To mark the occasion it wants to find out more about its followers and where they are tweeting from. Read more » […]
Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing. Read more » […]
The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change.
From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.