I recently had the opportunity to catch up with Verity Pillinger-Cork, Web and Digital Marketing Manager for RNIB(Royal National Institute of Blind People), to discuss how the charity is using social media to connect with those in need of information and support, and its assortment of stakeholders including carers, fundraisers, sponsors and donors.

On paper, it sounds phenomenally challenging, especially as it must be incredibly tough to decide which stakeholder group will be most receptive to communications messaging and therefore deliver the most value to the organisation. Read more »

Neuro-marketing is a concept that’s been flying around in social media for a while now, but very few people understand what it is, how it works and what the benefits are to marketers and organisations.

If there is one person on this planet to answer these questions, it’s Richard Sedley, an emotional engagement specialist. Luckily, Sedley was a special guest speaker at a TechMAP meetup and in 45 minutes ran through the complex methodologies involved in the process; from short-/long-term excitement, to frustration and boredom. Read more »