There are only three months left now for brands to comply with the new cookie legislation by implementing solutions to collect consent from users before any tracking technology, including cookies, is deployed on a user’s web-enabled device.

Many have argued that this law is unworkable, that solutions need browser software development, and that creativity and usability of the internet will be adversely impacted, but doing nothing is not an option; the fact that some brands have taken steps to comply shows that solutions can be developed which do not adversely impact user experience on the web. Read more on Cookie legislation is the law, are brands ready?…