In the media sector, reputation plays a hugely important role in selecting the right media partners. The revolution in digital players has meant that the International Media sector, more than any other, is unrecognisable from only a few years ago.
To measure these changes the first I-MIS (International Media Image Survey) was launched in 2013 and the fieldwork for the 2014 survey has just opened.
For those of you who missed last year’s findings, one of the interesting factors was that CMOs prioritised ‘strategic planning’ over ‘buying strength’, which may explain a surprising lack of concern regarding the (now scrapped) proposed merger of Omnicom and Publicis.
Read more on The International Media Image Survey: measuring the media landscape…