Author Archives: Assaf Henkin

Measure quality to improve content marketing lead generation

Twitter logoOne of the biggest advantages- and challenges – of online content marketing is the infinite amount of data available to marketers. With so many ways to measure data consumption, deciding which metrics matter to your brand can be difficult, but an important part of your marketing strategy.  According to a 2012 study by the Content Marketing Institute, 33% of B2B marketers and 41% of B2C marketers list inability to measure content effectiveness as a challenge.

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How content marketing is the future for personalised advertising

minority Report : personal advertising of the futureWhen advertising meets the future in TV or film, one of the most common ideas is that marketing has evolved to target you personally. In reality, the closest we have come so far is in the social media campaign conducted by Old Spice where the team created 187 real time personal video messages responding to questions posed by the general public and celebrities. It went viral creating a huge impact and if you’re in advertising, you’re probably thinking ‘I wish I’d created that’.  Read more on How content marketing is the future for personalised advertising…