The Wall Blog » Arif Durrani

Facebook set for 40% lift as mobile takes off

Arif Durrani — Tue, 30 Apr 2013 13:02:40 +0000

The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly viewed as a threat to the business, into a new growth story has been impressive.

Agencies shoot down Sorrell’s take on Twitter

Arif Durrani — Tue, 19 Mar 2013 13:38:51 +0000

he belief of WPP's chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media practitioners

David Jones says social media is changing how brands do business

Arif Durrani — Thu, 13 Dec 2012 12:20:48 +0000

Social media is inextricably linked to corporate social responsibility and is creating a bigger transformation for businesses than the arrival of television, according Havas’ global chief executive David Jones.

In a candid interview on the back of the Starbucks tax furore, one of the world’s most influential ad men, and author of Who Cares Wins, was keen to stress how the likes of Twitter, Facebook and YouTube were fundamentally changing the rules of engagement for businesses today.

FT expected to be primarily a digital mobile product by 2016

Arif Durrani — Wed, 07 Nov 2012 15:10:29 +0000

The Financial Times, having spent the vast majority of the last 124 years as a printed business newspaper, will soon mainly be consumed on smartphones and tablets, according to digital leader Rob Grimshaw.

Newspaper print and web readerships at a glance

Arif Durrani — Mon, 05 Nov 2012 14:42:34 +0000

To help make sense of the second instalment of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic

Condé Nast expects digital to generate 30% of total revenue in 2014

Arif Durrani — Wed, 17 Oct 2012 13:35:26 +0000

Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning.

Love it or loathe it Mail Online is an undisputed success

Arif Durrani — Wed, 25 Jul 2012 11:23:45 +0000

The success of Mail Online’s lean digital operation, based primarily in the UK and US, could yet prove to be an industry inflection point.

Former Guardian leader predicts The Times paywall will evolve into freemium model

Arif Durrani — Thu, 10 May 2012 15:12:53 +0000

News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.

Leveson Inquiry: Social media saints and sinners

Arif Durrani — Fri, 27 Apr 2012 17:26:48 +0000

Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. By using their social media intelligence and marketing platform, Meltwater Buzz, they have tracked the negative and positive senitment towards Evgeny Lebedev, Jeremy Hunt, James Murdoch and Rupert Murdoch during their Leveson appearances this week.

Inside Facebook UK: poached salmon and aspiration

Arif Durrani — Wed, 25 Apr 2012 13:30:57 +0000

It’s not all picture perfect at Facebook’s new abode...