Facebook set for 40% lift as mobile takes off
The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly viewed as a threat to the business, into a new growth story has been impressive.
Author Archives: Arif Durrani
Agencies shoot down Sorrell’s take on Twitter
he belief of WPP’s chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media practitioners
David Jones says social media is changing how brands do business
Social media is inextricably linked to corporate social responsibility and is creating a bigger transformation for businesses than the arrival of television, according Havas’ global chief executive David Jones.
In a candid interview on the back of the Starbucks tax furore, one of the world’s most influential ad men, and author of Who Cares Wins, was keen to stress how the likes of Twitter, Facebook and YouTube were fundamentally changing the rules of engagement for businesses today. Read more »
FT expected to be primarily a digital mobile product by 2016
The Financial Times, having spent the vast majority of the last 124 years as a printed business newspaper, will soon mainly be consumed on smartphones and tablets, according to digital leader Rob Grimshaw.
The managing director of FT.com called the shift to mobile “bigger in magnitude than the switch from print to desktop”, and added that the pace of change in consumption habits is happening faster. Read more »
Newspaper print and web readerships at a glance
To help make sense of the second instalment of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic
Condé Nast expects digital to generate 30% of total revenue in 2014
Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning.
Love it or loathe it Mail Online is an undisputed success
The success of Mail Online’s lean digital operation, based primarily in the UK and US, could yet prove to be an industry inflection point.
Former Guardian leader predicts The Times paywall will evolve into freemium model
News International’s experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the “world success story”, according to former Guardian leader, Tim Brooks.
Leveson Inquiry: Social media saints and sinners
Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. Read more »
Inside Facebook UK: poached salmon and aspiration
It’s not all picture perfect at Facebook’s new abode…
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