Posts By: Arif Durrani

Guardian’s David Pemsel raises the most important point about newspaper paywalls

guardianWe’re lucky to live in such fascinating times. The way “digital” has thrown everything up in the air continues to amaze and inspire. But if the music business was the canary in the coal mine, the press industry was the next cart down the shaft. I was reminded of this today when yet another conference held yet another debate about the future of news; but this one particularly resonated. Read more on Guardian’s David Pemsel raises the most important point about newspaper paywalls…

Mobile UK more willing to pay for online content than ever

Traditional media owners are set to profit from multiscreen viewing and smartphone ownership if the right pricing models are adopted, is the rather heartening message from a KPMG study this month. In the advisory firm’s Media And Entertainment Barometer study, the decades old assumption that people have become too accustomed to free content online to start paying, is challenged. Read more on Mobile UK more willing to pay for online content than ever…

David Jones says social media is changing how brands do business

Social media is inextricably linked to corporate social responsibility and is creating a bigger transformation for businesses than the arrival of television, according Havas’ global chief executive David Jones.

In a candid interview on the back of the Starbucks tax furore, one of the world’s most influential ad men, and author of Who Cares Wins, was keen to stress how the likes of Twitter, Facebook and YouTube were fundamentally changing the rules of engagement for businesses today. Read more on David Jones says social media is changing how brands do business…

FT expected to be primarily a digital mobile product by 2016

The Financial Times, having spent the vast majority of the last 124 years as a printed business newspaper, will soon mainly be consumed on smartphones and tablets, according to digital leader Rob Grimshaw.

The managing director of FT.com called the shift to mobile “bigger in magnitude than the switch from print to desktop”, and added that the pace of change in consumption habits is happening faster. Read more on FT expected to be primarily a digital mobile product by 2016…

Condé Nast expects digital to generate 30% of total revenue in 2014

Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning.

Read more on Condé Nast expects digital to generate 30% of total revenue in 2014…