The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly viewed as a threat to the business, into a new growth story has been impressive.
Author Archives: Arif Durrani
he belief of WPP’s chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media practitioners
Social media is inextricably linked to corporate social responsibility and is creating a bigger transformation for businesses than the arrival of television, according Havas’ global chief executive David Jones.
In a candid interview on the back of the Starbucks tax furore, one of the world’s most influential ad men, and author of Who Cares Wins, was keen to stress how the likes of Twitter, Facebook and YouTube were fundamentally changing the rules of engagement for businesses today. Read more »
The Financial Times, having spent the vast majority of the last 124 years as a printed business newspaper, will soon mainly be consumed on smartphones and tablets, according to digital leader Rob Grimshaw.
The managing director of FT.com called the shift to mobile “bigger in magnitude than the switch from print to desktop”, and added that the pace of change in consumption habits is happening faster. Read more »
To help make sense of the second instalment of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic
Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning.
The success of Mail Online’s lean digital operation, based primarily in the UK and US, could yet prove to be an industry inflection point.
News International’s experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the “world success story”, according to former Guardian leader, Tim Brooks.
It’s not all picture perfect at Facebook’s new abode…