Author Archives: Stephanie Himoff

Marketers should put strategy before everything else when it comes to content marketing

Content discovery is emerging as a highly significant part of the marketing mix.

Recent research found that 55% of in-house and 58% of agency respondents were planning content marketing strategies in the future and two-thirds of in-house marketers (64%) agreed that content marketing is becoming a discipline in its own right as the online space becomes more competitive than ever and brands compete to keep audience attention. Read more on Marketers should put strategy before everything else when it comes to content marketing…

Brand journalism is the future for digital marketing, but it must be authentic

Is brand journalism the future of content marketing?Does brand journalism and content marketing represent the future of digital marketing? That was certainly the message from a recent panel discussion hosted by Outbrain.

Leading voices from the industry pointed to the increasingly important role of content marketing and the growing trend for brand journalism that has emerged hand in hand with social media.

However, when it comes to implementing content marketing, strategy must be a key consideration and brands must ensure they are developing authentic content. Read more on Brand journalism is the future for digital marketing, but it must be authentic…