I’m a lucky guy: I’m just back from Vegas sun and the Word-of-Mouth summit where it became clear from the opening speech of the conference that the big boys want to claim the WOM domain. McKinsey recently published an article about measuring the business value of WOM. Next to that, the latest edition of the Harvard Business Review is covering the topic as well.

Once these kind of organizations are claiming a domain, you can be quite certain that the hype is over. The hype is now a trend. In 2011 companies will (more than ever) acknowledge the power of word-of-mouth. However, most of them will still suffer with the ‘how’ question. How can we manage this. Read more »

M&M is organizing a social media game in Canada. By using Google maps, Facebook, Twitter & Foursquare consumers need to trace ‘Red’.

The intro video is pretty cool and activates consumers to start their M&M hunt in the city of Toronto. Tips are posted on Facebook and Twitter to guide the gamers through the streets. Each day (until 4/12) there are three chances to find ‘Red’. Read more »

It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which consumers could further increase business life in the future. Read more »