Facebook recently released an update to its algorithm aimed at strengthening the importance of user engagement with pages.

The shift will mean that Facebook’s algorithm – known as Edgerank – will put greater emphasis on the proportion of users who respond to page posts, whether through likes, comments, shares or other interactions.

The output of this algorithm is what determines how likely any post, or piece of content is to appear in a user’s newsfeed. More than a quarter of all time spent on Facebook is on the Newsfeed, so getting visibility here is key forbrands to make their voice stand out against the background hubbub of Facebook. Read more »