Online video is one of the web’s most engaging forms of media. Billions of videos are being watched each and every day from all across the world. The popularity of internet video has never been missed by online marketers who are always trying to push their goals through the use of online video.
The ability of online video to go viral, showcase flash mobs, become interactive and even turn into standard TV ads is being used by marketers everywhere. Strangely though, the majority of internet video marketing campaigns take place through On Demand TV, YouTube ads and video streaming websites when the true power of video has only ever been felt because of its social nature.