An old myth about SEO that still persists is that it’s still about “keyword stuffing” your on-page content, hence the old joke: “An SEO copywriter walks into a bar, pub, public house, hotel, restaurant and orders a beer, lager, wine, whisky, drink”.
Imagine if every page, post, article, blog, report you read was written this way. It’d get annoying, irritating, infuriating pretty fast, right?
Google thought so too.
That’s why, year on year, they’ve been refining their algorithm with the ultimate goal of rewarding “natural” content located through “conversational” search.