In this blog I will show you how we brought brands & sponsors closer to their target consumers through an App at Golf Live.

The proliferation of digital connection has created an amorphous sea of communication, where brands struggle for consumers to see and hear them through the mesh of online and offline media.

According to David Rich, SVP of strategy and planning worldwide at George P Johnson Experience Marketing, “The din of noise is deafening. Brands are realizing that awareness is no longer enough – it’s about brand experiences and creating brand relationships.” Read more »

Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today’s world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.

Golf Live (the worlds leading interactive Golf Event) & Ipsos pushed the boundaries of mobile technology, experimenting with key exhibitors and sponsors. What we found could be revolutionary…. Read more »

From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers.  Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before….

The event features star players and celebrities. The world’s leading golf brands attend to showcase new products and engage with consumers. On average over 10,000 visitors attend each year over 3 days. This year’s star guest was 9 times major champion Gary Player.

The purpose of the App was to go way beyond what existing event apps provide: Read more »

Only a few days ago, St George’s crosses were hanging from windows, from cars, and roars of “come on England” could be heard from many a pub. Who were the Scots and the Welsh supporting? Were they supporting their fellow Brits, or cheering on ABE “anyone but England”?

We did a quick analysis for fun on whether the Scots and the Welsh would be supporting the Three Lions. Read more »