As I peer over my partner’s shoulder to see why I still can’t use the iPad, I see that she’s utterly engrossed by a game: Coin Dozer.

It’s a tablet version of the old seaside arcade game where you drop coins through a slot onto a series of moving shelves in the vain hope that they will shove their fruitless brothers and sisters onto the next shelf and, eventually, into your desperate hands. Read more on The impact of gaming on marketing: Life’s a game and then you buy…