With every brand on the planet trying to “engage” with people online, it’s quite difficult these days to sort the wheat from the chaff. Thankfully some campaigns have been so outstanding that they have set a benchmark for others to follow.

Whether it’s using Facebook, Twitter, LinkedIn, YouTube or ‘blogger outreach’, a new body of work is emerging that, as well as being based on outstanding creative ideas, makes the most of the media at its disposal. Read more on Five routes to social media success…

Welcome news today that Prime Minister David Cameron has signed up to FourSquare and LinkedIn.

The PM has a good track record of using technology. He has 1.8 million Twitter followers, 147k Facebook likes and has shared 781 photos on Flickr. I’m sure he’ll make plenty of friends on FourSquare and connections on LinkedIn.

Inspired by President Obama, there’s no doubt that the PM is building a strong digital profile but his focus, in words at least, has recently turned to bigging up the UK’s credentials as a leading tech nation.

Read more on David Cameron is undermining his Silicon Roundabout strategy by choosing US start-ups over UK…

Today’s announcement that Yahoo! and ABC News are to work together to deliver news has a familiar ring to it. That’s because the two companies set up a remarkably similar alliance back in December 2000.

While developments at Yahoo! should be welcomed, it’s fair to say that an anticipating audience was expecting a little more from today’s announcement.

But let’s see, in quiz form of course, if you can distinguish between Yahoo!’s new strategy and its strategy circa 2000.

Read more on If Yahoo!’s alliance with ABC sounds familiar; that’s because it is familiar…

The Wall’s Sausage Dog goes viral, courtesy of Jason Donovan; Superman finds another nemisis in Google+; Herr Flick is resurrected and find out how much Samuel Eto’o earns while you commute.

Read more on Google+ stumps Superman, Herr Flick is resurrected and Jason Donovan promotes sausages – some stuff we found we think you might like…

The use of digital technology to enhance high-street shopping took a step forward last month when Ocado and Tesco unveiled initiatives aimed at creating a seamless retail experience.

Ocado opened a pop-up shop in London’s One New Change shopping centre in the Square Mile. It featured a printed window display, or ‘virtual wall’, showcasing some of the retailer’s most-bought items and their barcodes.

Consumers who had downloaded Ocado’s ‘On the Go’ app can visit the window display to order the items – by scanning the barcodes with their smartphone – and book a delivery time. The retailer says it will roll out more displays across the country if the trial is successful. Read more on Are virtual walls the future of retail?…