Author Archives: Amanda Phillips

The secret to e-mail marketing? It’s certainly not to send more email

email sendRecently on The Wall, there was a particularly provocative piece on e-mail marketing, imploring marketers to throw caution to the wind and send, send, send.

The suggestion was that the idea of ‘inbox overload’ was little more than a popular myth perpetuated by the media; a falsehood that consumers are “constantly worried and deeply affected” by the hundreds of e-mails in their inbox. E-mail, the piece concludes, shouldn’t be viewed just as a direct marketing tool, but also as a broadcast channel, much like TV advertising.

Read more on The secret to e-mail marketing? It’s certainly not to send more email…

Don’t be the last person to find out about FOMO
(that’s ‘fear of missing out’, by the way)

AppleiphoneThe Fear of Missing Out (or FOMO) is quickly becoming a part of the social media lexicon. It’s a familiar urge – you’re sitting in meeting, or waiting in a queue at the shops and you feel the compulsion to pull out your smartphone and quickly check email, Facebook, Twitter, Instagram; or indeed any number of communicative platforms.

Compulsion is an apt descriptor. The reasoning for such habitual phone-checking is varied, but often it boils down to an irresistible desire, an itch that has to be scratched. The underlying fear is that we’ll miss something important in amongst all the clutter; whether that is an e-mail, a text-message, or real-time conversation. With such increasingly ephemeral occurrences, the opportunity to miss out is significant enough to fuel the fear, as Melanie Seasons highlighted in her blog post.

Read more on Don’t be the last person to find out about FOMO
(that’s ‘fear of missing out’, by the way)…

Were Yahoo right to ban flexible working?

Yahoo caused a bit of a stir this week with the news that head of HR Jackie Reses had sent an internal memo announcing that, as of June, flexible working arrangements would be banned completely.

The move is all part of the efforts by Yahoo’s CEO Marissa Mayer to reshape the one time web leader anew and that means getting staff back into the office. Read more on Were Yahoo right to ban flexible working?…