Social media has created a huge buzz in recent years and many consider it the future of marketing. While there’s no doubt that its popularity has altered the media landscape, a recent report* found that 37% of companies avoid social media because they don’t know enough about it. While there’s enough potential for email marketers to curry favour among these detractors, specialist providers recognise the benefit of integrating email and social media, and are leveraging the opportunity to bridge customer understanding of social media platforms. Read more »