Author Archives: Alison Battisby

What is Snapchat and how can we use it?

Snapchat sitting at the top of the iTunes free app chartJust as we are getting to grips with animated pictures in Cinemagram, and six second clips in Twitter’s new Vine, another application appears – Snapchat. So what is it? How can we use it? And is it worth downloading?

Snapchat is currently sitting pretty at the top of the free iTunes App chart, and is apparently taking the teenage market by storm. It’s another photo based application that, put simply, allows you to take a picture that deletes itself after 10 seconds.  The recipient, nor the company servers, can ever access that picture again. Read more »

Five ways your brand can use Twitter’s Vine app

Twitter has announced some new features for Vine, its video capture app which allows users to record six seconds of video from their smartphones and share them through social networks.

Now Vine also allows you to shoot from the front facing camera on your phone, and you can also tag other users in your updates allowing the app to become more interactive.

The updates aim to inspire many more to have a go at using the creative app. Here are some ideas on how your business can use Vine. Read more »

How are brands engaging on Facebook during the Olympics?

Are endless pictures of beach volleyball players and pretty Instagram shots of the Olympic stadium at night flooding your social media newsfeeds too?

As this is the first social media Olympics, it’s understandable that everyone has gone slightly mad with the #London2012 hashtag and the lucky ones with golden tickets to Olympic events are bragging on Facebook. Read more »

10 things we’ve learnt about Google+

Google+ is growing fastGoogle released some interesting figures about Google+ at their I/O developers’ conference, but how seriously should we be taking the platform?

Already search results are changing thanks to Google+ and many are predicting that the social network will eventually have a huge impact on your search campaigns, including click through rates, quality score and general SEO. We’ve been looking into the platform and attended a Google Social last night about the platform. Read more »