Twitter’s keyword targeting is the next big thing (if you can afford it)

Last week we attended Twitter’s Twitter4Brands conference – an annual event showcasing some of the latest developments by the platform and some innovative or standout case studies.

The big news from a product perspective is real-time keyword targeting. This new (paid) functionality allows marketers to potentially put their tweet in front of anyone discussing a problem to which their product or service might offer the solution, or even ‘double target’ by highlighting those watching a TV show where a TVC has been aired, then following up with a tweet to hammer the point home. Read more on Twitter’s keyword targeting is the next big thing (if you can afford it)…